We reinforce the crotch area by placing a denim patch on the inside and stitching on the outside, strengthening the fabric before it has the chance to tear. This helps prevent future damage and is ideal for new or lightly worn jeans, especially if you cycle or wear them frequently.

We recommend reinforcing both sides of the crotch seam, as the fabric on both sides experiences the same stress and will wear at a similar rate.

We’ll do our best to match the colour of your jeans for a discreet finish.

If selecting a single-side reinforcement, please specify whether it is the left or right side.